Tradition with edge is our brand idea.
Tradition is our foundation, the pillar to which our high quality products and sophisticated lines are made. It is built into our character of creating honest products, with integrity woven in every stitch. But only following tradition could hold us back from our true potential. Instead, we bring edge to tradition. But our edge isn't aggressive or scruffy. Our edge has panache, and a healthy dash of wit and mischief.